![]() ![]() As the dress-up function within the app became popular, users have been able to design and sell virtual clothing for real-world money. ![]() Fans can dress up as their favorite singer or actress, or even meet their idols, as Zepeto has held fan meetings within the platform.įor aspiring fashionistas, Zepeto can also be a source of income. Zepeto also features selected clothing by popular celebrities such as BlackPink, SOMI, Sunmi, and Selena Gomez. There are currently 1.5 billion virtual fashion items, including clothing, makeup, and accessories, for sale on Zepeto, including works by luxury brands such as Gucci, Dior, and Ralph Lauren. To specifically cater to users' needs, Zepeto has introduced virtual fashion to its platform. For most, Zepeto's appeal lies in its novelty, yet for Chinese users, Zepeto's resemblance to Tencent's Qzone gives it additional nostalgia value.Īccording to Naver, 70% of Zepeto's users are young females aged 13 to 24. ![]() According to Naver, the metaverse social app currently has 2 million daily active users worldwide, with China and Indonesia being the biggest markets.īriefly after the app's initial launch, it quickly surged to the top of daily downloads ranking on both Apple and Android app stores in China, according to App Annie. The app features cartoon-like customizable avatars, letting users create their own Zepeto identity, voice chat, and interact with each other. Launched in 2018, Zepeto is an app by South Korean internet giant Naver's Corp. South Korean metaverse platform Zepeto recently received $150 million investment from SoftBank, and $41 million from HYBE, the manager of famous K-pop group BTS, according to a Wall Street Journal report. Zepeto went viral across China in 2018, and it still owns 2 million daily active userbase mainly from the middle kingdom. Posted on Decem6:44 pm Editor : Wang Boyuan ![]() South Korean social gaming app Zepeto bags $150 million from Softbank after rediscovering metaverse in itself However, the SoftBank Group is not only getting a piece of the company it is also placing its CEO, Marcelo Claure, on Sorare’s Board of Directors.South Korean social gaming app Zepeto bags $150 million from Softbank after rediscovering metaverse in itself - PingWest English 中文 SoftBank was not the only entity that invested in Sorare, as other organizations and individual soccer players participated in the round. For example, digital takes on collectible basketball cards, such as NBA Top Shot, have seen tremendous growth, surpassing $710 million in sales in just a year. NFTs have recently exploded in fields such as art, sports collectibles, and music. Sorare has signed players from over 180 soccer organizations, including Real Madrid, Liverpool, Juventus, and teams belonging to the French and German Football Federation. In the past year, its monthly active paying users grew 34x, and its quarterly sales increased 51x over the same period. Since January, the company has seen tremendous growth, with over $150 million worth of cards traded on the platform. So, for example, if Cristiano Ronaldo scores a goal in real life, he can score in the game, allowing players to earn more points.įurthermore, at the end of each week, they can also win additional NFTs and merchandise. To enter competitions, they don’t have to wager money or pay fees. Users can buy cards based on their favorite players and teams and then play with those cards in fantasy soccer competitions. It’s based on the real-life performance of the players, and through this game, fans can actually connect with the players and what’s happening in real life.” In an interview with VentureBeat, Thibaut Predhomme, head of operations at Sorare, explains the success behind the platform: “the magic happens at the intersection of collectibility and sports. Advertisements Related | Xtingles Launches The First Global ASMR NFT Marketplace Sorare will use the money to acquire new licenses for its NFT products and expand its staff team to open offices in the US. NFT fantasy soccer platform, Sorare, has raised a whopping $680 million in funding – the biggest Series B funding round for a European gaming company.Īs a result, the Paris-based online gaming platform, which currently has only 30 staff members, is now valued at an astounding $4.3 billion. NFT fantasy soccer platform, Sorare, has raised $680 million as part of a Series B funding led by SoftBank’s Vision Fund 2. ![]()
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