Norman blake you are my sunshine9/22/2023 That's an important gain, because it's been battling both Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) and Apple (NASDAQ: AAPL), which offer Android Auto and CarPlay, to attract automaker support. Qualcomm told Reuters it has a backlog of design wins with auto manufacturers totaling $5.5 billion, 10% more than it had last year. It kicked off the year by introducing its third-generation Snapdragon chip for vehicle cockpits that, by dividing them like its cell-phone chips into entry-level, mid-tier, and high-end platforms, will give automakers the potential to earn additional revenue from services even in its base-model cars. The Qualcomm release could be among the most advanced yet. There's been some form of voice tech in vehicles since IBM introduced voice-controlled navigation into 2005 model year Hondas (NYSE: HMC) in 2004, but in low-end models that have thin profit margins, advanced technologies - in particular AI capabilities - are often hard to come by. The key to Qualcomm's more advanced chips is that they'll allow more complex systems to be installed in less expensive cars. No doubt Qualcomm's chips offer similar safety features. My older Ford F-150's infotainment system plays DVDs, for example, but as soon as you move the gear shift out of park, the video cuts out to prevent you from driving and watching a movie at the same time. Presumably because Qualcomm's senior vice president of product management, Nakul Duggal, said the chipmaker wanted to "continuously improve and expand the realm of possibilities for in-car experiences while delivering unparalleled safety-conscious solutions," the company suggests that the platform will also limit the ability of dash-mounted infotainment systems from activating while the car is in motion. A need for safety firstÄuring the Consumer Electronics Show earlier this month, Qualcomm unveiled its Smart Audio Platform for next-generation vehicles, to show how vehicles can deliver an interactive experience for drivers and passengers. An image of a car with a Wi-Fi signal coming out of it is printed at the center of a computer chip
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